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The Knot

Editorial Illustration, Design, & Art Direction The Knot, Editorial

@theknot, https://www.theknot.com/content

• Lead the art direction and creation of 80+ digital visual assets per month that align with the editorial strategy and contribute to annual 76.7m Sessions

• Design for The Knot Magazine, Digital, Social, Marketing, and more.

• Manage illustration outreach, sourcing, and art direction for all commissioned illustrations.

• Create a Unified Brand Style Guide to encompass Marketing, Editorial, and Social visual direction, with a specific focus on Photography and Illustration.

• Supervise a team of designers and manage bandwidth across all editorial channels: Digital, Social, Print, and Video.

• Create original concepts for original photography and support on-set needs at photoshoots.

• Lead Visual Driven Editorial Initiatives such as the Cultural Collections and A/B Visual Testing.

• Implement SEO and Strategy findings to drive higher click-through-rate and overall traffic across digital platforms.

• Collaborate cross-functionally with Stakeholders for Brand Cohesion across SEO, Strategy, Editorial, Social, and Marketing.

• Champion inclusivity and diversity by initiating the Editorial Cultural Collections and becoming the Latinx@TKWW Events & Social Director.

• Plan events, cultivate safe spaces, and moments of connection and celebration for the Latinx community at The Knot Worldwide yearround.

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