The Knot
Editorial Illustration, Design, & Art Direction The Knot, Editorial
@theknot, https://www.theknot.com/content
• Lead the art direction and creation of 80+ digital visual assets per month that align with the editorial strategy and contribute to annual 76.7m Sessions
• Design for The Knot Magazine, Digital, Social, Marketing, and more.
• Manage illustration outreach, sourcing, and art direction for all commissioned illustrations.
• Create a Unified Brand Style Guide to encompass Marketing, Editorial, and Social visual direction, with a specific focus on Photography and Illustration.
• Supervise a team of designers and manage bandwidth across all editorial channels: Digital, Social, Print, and Video.
• Create original concepts for original photography and support on-set needs at photoshoots.
• Lead Visual Driven Editorial Initiatives such as the Cultural Collections and A/B Visual Testing.
• Implement SEO and Strategy findings to drive higher click-through-rate and overall traffic across digital platforms.
• Collaborate cross-functionally with Stakeholders for Brand Cohesion across SEO, Strategy, Editorial, Social, and Marketing.
• Champion inclusivity and diversity by initiating the Editorial Cultural Collections and becoming the Latinx@TKWW Events & Social Director.
• Plan events, cultivate safe spaces, and moments of connection and celebration for the Latinx community at The Knot Worldwide yearround.
